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Online Travel Shopping: 4.8 Million And Counting

  Sounds familiar? Online Travel, which was considered the domain of the Internet ‘geeks’ a decade back, is the new mantra for the Internet savvy generation of today. Logging on to the Internet and accessing the vast pool of resources has become the norm of the day. Today, the fastest growing category for B2C e-commerce in India is Travel. From railways to airlines, hotels to travel packages- virtually every segment of the travel industry is seeing a surge in online bookings. With the global increase in popularity for Online Travel, Online Travel sales worldwide increased by as much as 34% from 2004 to 2005 and reached $62 billion in the US markets and $31.1 billion in the European markets. Online travel in Asia too, is on a roll, estimated to reach $16 billion by 2006 more than double that in 2003. The exploding globalisation in India has catalysed the rapid expansion of Internet connectivity and e-commerce activities throughout the country. Today, India boasts of an ever-increasing u